Neuroscientist turned Investor Tim Fergestad needed updated branding portraits, and I was thrilled he choose me again for professional headshots!
Trust is everything in the world of finance and wealth management. When someone chooses to entrust their hard-earned money to an advisory firm, they need to feel a deep sense of confidence and security. That trust begins the moment they interact with a brand—whether it’s through a website, a brochure, or a handshake at a networking event. This is why Tim with Oak Street Assets, invested in branding portraits and updated headshots. He understood that the right images could do more than just represent the firm; they could visually communicate the trustworthiness, professionalism, and expertise that lie at the core of his business.
As a Phoenix headshot photographer, I’ve had the privilege of working with professionals and businesses across a wide range of industries. From tech startups to law firms, every industry has its own set of needs and expectations when it comes to branding. However, few fields require such an immediate establishment of credibility as finance. The stakes are high—clients are looking for reassurance that their financial future will be handled with care and expertise. This is where the psychology of portraiture becomes such a powerful tool. A strong headshot can convey so much: confidence, reliability, approachability, and competence—all the qualities that potential clients look for in a financial advisor.
When I met Tim for his branding and headshot session, it was clear that he understood how much these photos would mean for his business. He shared with me his goals: to create a sense of approachability without losing the professionalism that his industry demands. He wanted clients to feel welcomed, reassured, and confident as soon as they saw his photos—whether on his website, LinkedIn profile, or marketing materials.
For a session like this, preparation is key. Before the shoot, we discussed his brand values and how he wanted those to come across in the images. Oak Street Assets prides itself on transparency, personalized service, and a commitment to helping clients navigate complex financial decisions with ease. We worked together to translate those qualities into visuals.
During the session, we focused on crafting a balance between professionalism and warmth. It’s a delicate line to walk, especially in the financial world, but it’s also the most important one. Through thoughtful posing, strategic lighting, and open communication, we captured images that showed Tim’s confidence without making him seem distant, and his approachability without sacrificing authority. Easy posing thats says “I’m confident in what I do, and I’m here to help you.” Strategic lighting highlighted his face and softened any shadows, creating a clean, polished look. Tim incorporated subtle variations in wardrobe—switching between a tailored suit jacket for more formal shots and a business-casual ensemble for a more relaxed yet still professional vibe.
These are the kinds of headshots that immediately put people at ease and signal, “You can trust us with your financial future.”
In today’s digital world, where first impressions are often made online, a strong headshot is more than just a nice-to-have—it’s a business asset. For professionals like Tim, whose success depends on building lasting client relationships, a professional headshot is an investment that pays off. It’s a visual handshake that sets the tone for everything that follows.
I walked away from Tim’s session feeling grateful to play a small part in helping Oak Street Investments connect with their clients. Every time I pick up my camera, my goal is the same: to create images that don’t just look great but also tell a story. For Tim, that story is about trust, expertise, and the genuine care he brings to his clients’ financial journeys.
If you’re a business owner looking to elevate your brand and connect with your audience, I’d love to help you tell your story through powerful, professional headshots. Let’s work together to create images that speak volumes about who you are and what you stand for.
Tim Fergestad with Oak Street Assets photo by: Phoenix Headshot Pro Anjeanette Photography